Zendesk CRM integration - Cloud - OnPremise

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If you are using a cloud CRM solution or a solution that can communicate via REST API. Good news! The data from the CRM can be accessed directly from a Zendesk app.

Zendesk CRM Integration Cloud

Zendesk provides an app that is able to display the required information about the customer.

The app communicates with the CRM system via API calls. The returned data is displayed in the app. If, for example, no data record is found in the CRM based on the telephone number/email address, an attachment of the data record in the CRM can also be mapped.

The CRM used should be able to communicate with other systems via REST-API. As a rule, these are almost all cloud CRM systems, but on-premise CRM systems often also have an API available.


If you use an on-premise CRM solution or an independent solution for maintaining your customer relationship, then a connection variant looks like this.

Zendesk CRM Integration OnPremise

Zendesk provides an app in the on-premise setup that can display your individual CRM data.

The app either displays data from Zendesk fields, which are filled using a small middleware (PUSH), or directly via REST API access from the middleware (PULL). Together we will find out what exactly makes sense for you.

As long as the existing system uses a relational database such as MySQL, MSSQL, Oracle, etc., data can be provided for Zendesk using middleware. If direct data access is difficult to implement, pragmatic approaches can also be implemented, e.g. by providing CSV files.

Why integrate Zendesk Support with CRM?

Even though most businesses use CRM to manage customer interactions as well as marketing and sales processes, not all businesses have the customer data from CRM visible on the desktops of customer service agents.

The automation of important customer transactions and interactions, the improvement of your customer support services, the effective management of marketing efforts, and the provision of quality reporting across all departments are all common areas of integration. These are just a few of the many advantages that can be obtained as a result of integration.

360° VIEW

It's possible to show CRM data directly because of the know customer-context within Zendesk. 

Are there any open deals?
Since when is the contact a customer?
Which products did he order?


Instead of searching for information in other external systems, the data is displayed directly within Zendesk without further clicks.

No extra clicks!
More quality time with customers!


Because of instant-access it's easy to be prepared. Yesterday an invoice was sent to your customer. There is a big chance that the customer has a question concerning this.

Surprise your customers!

Online Case study

Pilot project with Zendesk for a e-commerce company

“Leafworks helped us to build a prototype in a very short time for productive usage.  We were able to achieve great results to show our management which benefits we can have when using a solution like this.”

Zendesk Quickstart Session Leafworks Orell Füssli

Ways to enhance a Zendesk CRM Integration

A good customer relationship management (CRM) programme should not only help in the process of acquiring new customers, but it should also ensure that each interaction with existing customers is personalised and meaningful, and it should continue to keep this at a high level as the customer relationship develops. A good CRM programme should also help in the process of acquiring new customers, but it should also ensure that each interaction with existing customers is meaningful.

The following are some of the ways in which Zendesk Support can invigorate customer service with an integrated CRM programme: implementing a Chatbot; syncing and prioritising Zendesk tickets; creating workflows; and more.

Your CRM data visible within Zendesk


We’re here to help!

Many customer support team issues are resolved via integration & automation, allowing more time to spend on customer relationship management rather than focusing on managing software.

Zendesk Support enhancements are a great way for businesses to provide the best customer experience through automation. Leafworks is one of the leading experts in Zendesk, having built integrations that automate things like updating tickets with CRM software such as Salesforce Service Cloud and reducing redundant data entry.

We’ve built Zendesk solutions for companies both big and small, so we know what businesses are looking for when they choose to enhance their systems. If you’d like to talk about anything at all to do with Zendesk, contact us and we’ll be happy to help.

zendesk integrations expert Robert Cwicinski

Robert Cwicinski

Zendesk Integrations Expert

Zendesk Premier Partner Leafworks is a leading Zendesk integration company that specializes in improving business ROI by creating custom integrations for Zendesk.

We use Zendesk to realize customer service projects. We undertake the customizing, automations, triggers, custom-app development and the integrations into backend systems. 

Our consulting services include QuickStart initial setups, Zendesk integration & automation and Zendesk apps & themes. Contact us today to book your discovery call.

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